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Outdoor Advertising in the NEWS!
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Oz Media Tycoon Steps up Pursuit of Newspaper Group PERTH, Australia: Combative media mogul Kerry Stokes pictured has renewed with vigour his quest for control of West Australian Newspapers, upping his company's stake from 19.4% to 22.4%. Stokes, chairman of the Seven... warc.comFri, 25 Jul 2008 01:15:00 GMT
How To:: Start with Subject-Line Length to Improve Pitches: 8 Dos, 4 Don'ts Shorter subject lines get better results in email marketing campaigns. But what about story pitches to journalists, who are barraged with email? Here is advice from a PR pro who experimented with subject lines to get editors' attention. Includes tips for getting pitches past spam filters and read by journalists. Marketingsherpa.comFri, 25 Jul 2008 00:00:00 EST
Microsoft Exec Logs off after Yahoo Setback REDMOND, Washington: Microsoft's unsuccessful bid for Yahoo is creating repercussions in the upper echelons of both companies. Earlier this week the web giant announced it would admit corporate raider and investor Carl Icahn and... warc.comFri, 25 Jul 2008 00:00:00 GMT
US Presidential Race Becomes Olympic Event LOS ANGELES: Barack Obama pictured has turned the race for the White House into an Olympic event after reportedly buying $5 million €3.19m; £2.51m worth of advertising airtime from NBC Universal for TV spots... warc.comFri, 25 Jul 2008 00:00:00 GMT
Lottery sets yearly sales record The Colorado Lottery sold a record $505.8 million worth of tickets for the fiscal year ended June 30, with scratch tickets largely responsible for fueling sales. bizjournalsThu, 24 Jul 2008 21:27:43 GMT
